Our Fortune 1000 executive attendees embraced Dr. Cialdini’s thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group’s Annual Chief Sales Executive Forum.  That’s significant given our discerning audience who set the bar consistently high!

Gary Tubridy, Senior Vice President – Alexander Group
Host/Producer of “Chief Sales Executive Forum” Series


Warren Buffett,
Chairman & CEO of Berkshire Hathaway

“Warren Buffett recommends Cialdini’s Influence as one of the best business books of all time.”

Charles Munger,
Vice-Chairman of Berkshire Hathaway

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”

Daniel Pink,
Author of To Sell Is Human

“Anybody writing about persuasion and influence today stands on Cialdini’s shoulders. If you’ve got time for only one book, this is it.”



Robert B. Cialdini PhD
Influence, Sales, Marketing, Management, Leadership, Negotiation, Communication

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.

He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.

Fortune Magazine lists Influence in their “75 Smartest Business Books.”

CEO Read lists Influence in their “100 Best Business Books of All Time.”

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Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages.

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.

Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

Larry King meeting with Dr. Robert Cialdini

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.

Dr. Cialdini is President and CEO of INFLUENCE AT WORK.

His clients include: Google, Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Merrill Lynch, Nationwide Insurance, Pfizer, Prudential, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, NATO, Novo Nordisk, RE/MAX, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics




Curriculum Vitae


Speaking Clips



Bonus Clips


Pre-Suasion: Opening the Door to Persuasion

(45-60 minutes)

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

read more

Influence: The Ultimate Power Tool

(Suggested length 90+minutes)

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?
read more

Influence During Times Of Uncertainty

(Suggested length 60-90 minutes)

In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success.
read more

The Power Of Unity

(Suggested length 45-75 minutes)

With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success.
read more

Leadership Through The Power Of Persuasion

(Suggested length 90+minutes)

It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well.
read more

Building Trust Through Influence

(Suggested length 60 minutes)

It is through the influence process that we generate and manage change.  Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities.
read more

The Small BIGs of Successful Social Influence

(Suggested length 60 minutes)

Since publishing multiple books on the topic, Dr. Robert Cialdini has been frequently asked to speak to audiences about the principles of persuasion that scientific research indicates are most likely to spur others to change.

read more

Downloadable Photos

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AV Requirements

Projector with screen, computer with PowerPoint, wireless remote control, wireless lavaliere microphone, small lectern and appropriate lighting. No duplication or distribution of Dr. Cialdini’s PowerPoint presentation will be permitted.


The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

Pre-Suasion was named “Best Book of the Year by the Society for Personality and Social Psychology”

This prize for a single outstanding contribution honors a book written by a psychologist that makes a distinctive and important contribution to the field by promoting an understanding of the science of social and personality psychology to the general public.

Order the Audiobook Version of Pre-Suasion

  1. Simon & Schuster Audio
  2. iTunes
  3. Audible


Robert Cialdini, Ph.D.

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