Endorsements


Our Fortune 1000 executive attendees embraced Dr. Cialdini’s thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group’s Annual Chief Sales Executive Forum.  That’s significant given our discerning audience who set the bar consistently high!

Gary Tubridy, Senior Vice President – Alexander Group
Host/Producer of “Chief Sales Executive Forum” Series



 
 

Warren Buffett,
Chairman & CEO of Berkshire Hathaway

“Warren Buffett recommends Cialdini’s Influence as one of the best business books of all time.”



Charles Munger,
Vice-Chairman of Berkshire Hathaway

“This program will help executives make better decisions and use their influence wisely… Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”



Daniel Pink,
Author of To Sell Is Human

“Anybody writing about persuasion and influence today stands on Cialdini’s shoulders. If you’ve got time for only one book, this is it.”


 

Biography

Robert B. Cialdini PhD
Influence, Sales, Marketing, Management, Leadership, Negotiation, Communication

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.


He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.


Fortune Magazine lists Influence in their “75 Smartest Business Books.”


CEO Read lists Influence in their “100 Best Business Books of All Time.”

Watch Videos

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages.

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”.

Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

Larry King meeting with Dr. Robert Cialdini

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.

Dr. Cialdini is President and CEO of INFLUENCE AT WORK.

His clients include: Google, Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Merrill Lynch, Nationwide Insurance, Pfizer, Prudential, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, NATO, Novo Nordisk, RE/MAX, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics

 

 

 

Curriculum Vitae

Videos

Speaking Clips

Influence




Pre-Suasion



Bonus Clips







Keynotes

Pre-Suasion: Opening the Door to Persuasion

(45-60 minutes)

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

read more

Influence: The Ultimate Power Tool

(Suggested length 90+minutes)

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?
read more


Influence During Times Of Uncertainty

(Suggested length 60-90 minutes)

In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success.
read more

The Power Of Unity

(Suggested length 45-75 minutes)

With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success.
read more

Leadership Through The Power Of Persuasion

(Suggested length 90+minutes)

It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well.
read more

Building Trust Through Influence

(Suggested length 60 minutes)

It is through the influence process that we generate and manage change.  Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities.
read more

The Small BIGs of Successful Social Influence

(Suggested length 60 minutes)

Since publishing multiple books on the topic, Dr. Robert Cialdini has been frequently asked to speak to audiences about the principles of persuasion that scientific research indicates are most likely to spur others to change.

read more

 

Downloadable Photos

Click image to download.

AV Requirements

Projector with screen, computer with PowerPoint, wireless remote control, wireless lavaliere microphone, small lectern and appropriate lighting. No duplication or distribution of Dr. Cialdini’s PowerPoint presentation will be permitted.

Books

INFLUENCE: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

 

 

INFLUENCE: Science and Practice

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business  world, Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

 

 

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

 

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

 

The Small BIG: Small changes that spark big influence

At some point today you will have to influence or persuade someone—your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?

In The small BIG, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein and Robert Cialdini—describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.

In the last few years more and more research—from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics—has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.

Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations

Robert Cialdini, Ph.D.

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